Financial Roadmap & TAM
| Phase | Scale | Annual Gross Profit (PSS) |
|---|---|---|
| Alpha Pilot (Year 1) | 100 Locations | $6.0M |
| Serviceable Market (SAM) | High-Urgency Clusters | $243.3M |
| Total Addressable Market (TAM) | 10% Urban Core Share | $2.11B |
Our $2.1B TAM is driven by the monetization of the "Non-Customer" segment, which represents nearly 45% of total foot traffic in high-volume urban hubs.
Average Daily Volume Comparison
Comparison of average daily restroom visits per single franchise location in major urban centers.
🇺🇸 United States: Usage Split
🇨🇦 Canada: Usage Split
The PSS Advantage
- ✓ Positive ROI: Converts maintenance liability into $60k+ ARR per location.
- ✓ Safety: App-verified identification reduces vandalism and misuse.
- ✓ Availability: Incentivized maintenance ensures 24/7 reliability.
Risk Mitigation
Biological urgency creates a unique window for app adoption. Users prefer a small fee for guaranteed cleanliness over a "free" but broken facility.
Accountability via identity filters out high-risk usage, protecting retailer assets.
⛽
The Rest Stop
Gas stations have the highest non-customer usage rate (~55-60%), functioning as essential infrastructure for travelers.
☕
The Third Place
Coffee chains average 250+ visits daily. In Canada, they see higher traffic per location as community hubs.
🍔
High Volume
Fast Food locations average over 300 uses daily due to family demographics and high foot traffic.